Rate Assumption: 6.125% | Conv 30-Yr Fixed | 10% Down
How to use the $6,000 builder incentive to win more buyers at Arden Springdale — presented by AQL (Aequalend).
$621K–$887K
Two buydown strategies
Lower payments, close deals
A buydown reduces a buyer's interest rate — either permanently or for the first few years. The cost is paid upfront at closing by the builder, not the buyer.
Think of it as pre-paying interest so the monthly payment is lower from Day 1.
Lower rate for all 30 years
Lower rate for the first two years
Buyers compare monthly payments, not rates — a buydown directly lowers what they pay each month.
The #1 objection is "the payment is too high" — the buydown is your answer.
Builder-funded, zero cost to the buyer. Competitors without this incentive simply can't match the offer.
Every buyer who finances through AQL receives $6,000 from the builder — no special approvals needed.
Apply it toward lowering the rate for maximum monthly payment impact.
Buyers who choose an outside lender leave this $6,000 on the table.
The $6,000 incentive applied to a $750,000 home (mid-range), loan amount $675,000:
Real savings buyers feel every month
Back in the buyer's pocket
$6K incentive covers nearly all of it
Applied to a $621,000 home (entry-level), loan amount $558,900:
Year 1 payment is $687/mo lower
$6K incentive covers roughly half
Ideal for buyers expecting rates to drop before Year 3
"One thing that makes this community unique — the builder offers $6,000 toward lowering your rate when you finance with AQL. Most buyers use it to drop their payment from Day 1."
"I get it. But we can buy your rate down using a $6,000 builder incentive — so your payment is lower than what you'd get anywhere else. Want me to connect you with AQL?"
"Smart to shop around. Just know the $6,000 is only available through AQL. It's worth running the numbers side by side — no obligation."
"It's a way to lower your rate using money paid at closing — and here the builder covers $6,000 of it. Your payment starts lower from Day 1."
"Absolutely your call. Just know the $6,000 is exclusive to AQL. Most buyers find it's worth a side-by-side comparison."
"With a permanent buydown, no — it's lower for all 30 years. With the 2-1, many buyers refinance before the rate steps up."
"Simpler than it sounds: you get a lower payment, and the builder helps pay for it. AQL handles the details."
"They specialize in new construction, know this community inside and out, and close on the builder's timeline every time."
Don't save it for the end of the tour — lead with the incentive to frame the conversation.
Listen for "forever home" vs. "need flexibility" — then recommend the right option.
Don't just give a card — personally introduce the buyer to AQL on the spot.
AQL × Arden Springdale — Builder Sales Team Training